Posted by Steve Nyhof on 30 November 2009 | 146 Comments
While we all work to make our websites more SEO friendly to help them show up in the search results, some marketers might not be thinking a little bigger.
While there is always time constraints in anything we do, to compete we must continue to think of ways to improve the exposure to our site(s). Yes that is plural.
Having one site with a number of pages that all relate to the same topic, and better yet if it also is related to the domain name, will in most cases be found on the first page of google for niche markets - and in time in some serious markets.
However, creating just one more website with similar relative content to the first site, and then linked together using the keyword phrases that drive your target to your pages is at the least 100% more exposure for your efforts.
Why would you not want to gain more exposure just by putting another website out there to be indexed and found? Of course you would do that, and should already be doing it.
But why stop there? While you are building more pages into each site, you should at the same time be adding another website and working on the content. This should be your job to get your business opportunities in front of more and different targeted people.
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