Posted by Steve Nyhof on 16 November 2009 | 129 Comments
Making the most out of your PPC adwords campaign requires that you put your landing pages to work in a way that works, and makes google happy. Watch the video below as it explains very well the importance of targeting the right people. However, google is not in charge of your landing page, and therefore the connection between a very throughout adword ad and the proper landing page content is what is important.
Google has more control over their organic listings (the left side of the page) because if you don't have relevant content related to the keyword phrase searched, they just won't show your site. Plain and simple.
But google does pay close attention to how long you stay (away from google) on a site targeted by one of their adwords ads (before you hit the back button). When people get what they want, they stay a while longer. When someone stays at your site longer, google believes that the content that was found was in fact what the user was looking for. This will improve your ad campaign.
The amazing thing about our landing page system, is that while you might focus more on a PPC campaign, (because google is requiring relevant content in your PPC campaign also), you will write relevant content that will at the same time become (SEO) search engine friendly - is that cool or what!
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